Achieve a good positioning in search engines like Google It is a very hard job. Even so, if it is done a good job of SEO positioning, it is only a matter of time before the website begins to increase your visitor traffic.
For a web page to rise to the top positions in search results is similar to moving a store or establishment from a little-traveled or secondary street to a main road through which large numbers of people circulate. In short, every company that has a website must strive to ensure that it is as visible as possible.
Improve SEO positioning
SEO (Search Engine Optimization) consists of the appropriate application of different techniques that make it possible for a website to appear among the first options in the different Internet search engines. This is why applying these digital tools has become a priority for any company that wants to be truly competitive in the online market.
By the shown, Such a task can only be delegated to professionals. as SEO Agency Madrid, who are dedicated to ensuring that their clients' web pages appear on the first page of search engine results, since no one pays attention to the following pages of the search and this is what makes the difference when it comes to increasing and realize income.
To reach the Holy Grail of search engines, it is necessary to take into account different aspects that we detail below.
Do an SEO audit
The first step that must be taken at the beginning of SEO optimization is perform an analysis of what has already been done, or what the client currently has on their website. Elements such as the design of the page, the published texts, the weight of the images, the links to other pages, the time it takes to load are reviewed, since all of them unequivocally influence SEO positioning.
This analysis allows establish strengths and weaknesses, which will set the tone for everything that should be improved and what should be preserved or strengthened.
Optimize the SEO on page
This aspect is basic to achieving better positioning, since search engines like Google place a lot of emphasis on it. Consists in improve page content to adapt it to the demands of search engines. For example, today web pages that cannot be viewed from a tablet or smartphone are pages that reduce their possibility of being taken into account by the search engine.
The determining aspects are the images it contains the website and the time it takes to load. If the content of the page takes more than three seconds to be viewed by the user, it is very likely that this I abandoned her. In addition, the design of the site and the name with which the photographs are uploaded also influence SEO positioning.
The study of the competition
Having a differentiating element is a determining factor when it comes to being competitive. Therefore, it is necessary to observe what is the situation of the competition. It is likely that the company that is the object of optimization makes available to its customers products or services that the competition does not have. This is something that can be used a lot to improve positioning, since, when searched on the Internet for these distinctive aspects, the rest of the pages are left out of the search engine's considerations.
Establishment of strategies SEO Off Page
The latest in the search for good SEO positioning is the linkbuilding. This consists of all those aspects that affect the websiteBut are not included on the page. That is, it involves creating links to the website from other platforms, social networks and other websites.
Every external link is of utmost importance for qualification in PageRank. In this way, it is determined in what position the web page is located in the search engine. An SEO agency will focus on create links that increase traffic and in optimizing the website so that, in this way, the desired first positions are achieved.
